Complete and integrated solutions in government intelligence and communication
Strategic consultancy in government intelligence and public affairs ready to add value to your business
Government Intelligence
As a result of methodologies that combine RIG techniques, information and communication technology, the government intelligence indicates precise paths, contributing to the security of the client’s business and the management of its reputation.
Result Recipe
A multidisciplinary team made up of professionals from different backgrounds and areas of expertise. Experts who delve into the analysis of the political universe and guide partners in building strategic plans.
Legislative Monitor
Our government intelligence system is unique in the market, which monitors any municipality in the national territory and transforms data into political intelligence.
Learn More 🡒Government Intelligence + Communication = Success in reputation management and better business environment
We are the government intelligence company of FSB Holding, the largest and most complete Brazilian corporate reputation management ecosystem in Latin America.
Our purpose is to expand institutional dialogue between the various actors in society, generating positive impacts for clients, the regulatory environment and Brazil.
Part of an Ecosystem
The reputation of an organization or an executive is an asset built over the years and cannot be segmented. Unlike image — different audiences may have different images of the same legal entity or individual — reputation is consolidated and built by the company’s history.
Hence the importance of paying close attention to reputation management, preferably carried out by a multidisciplinary team to be successful, which is part of an ecosystem that operates in different areas of activity, such as Public Relations, Advertising and Creation, Performance, Influencer Market, Research, ESG, Consulting, Content and, of course, Institutional and Government Relations.
Our Pillars
Values
- Ethics
- Transparency
- Respect
- Truth
- Institutional Dialogue
- Knowledge
- Transformative action
- Sustainability
Mission
Create lasting and trusting relationships with clients, partners, employees and representatives to develop innovative and sustainable solutions with government intelligence and communication tools, capable of adding value to each client’s business
Vision
To be the best Government Intelligence consultancy in Latin America, offering integrated solution packages that meet client demands, provide productive institutional dialogues and contribute to a society that has fair and transformative laws and regulations.
Consolidating an organization’s credibility and legitimacy before priority audiences and their influencers involves disseminating key messages to each of these recipients in the most appropriate tone.
Therefore, the success of this mission depends on joint action — and close partnership — between communication professionals and institutional and governmental relations. In English, public relations (PR) and public affairs (PA).
To overcome obstacles, it is necessary to convey a clear message and, thus, raise awareness among different audiences and decision-making entities. But, before knocking on an authority’s door with a plead in hand, the most efficient way is to understand and improve communication processes and study the construction of meaning. It is necessary to understand and anticipate interpretations that may arise from what the spokesperson will say.
A well-planned and implemented communication strategy can help shape public perception, establishing trust and credibility among internal and external stakeholders, as well as between society and authorities in the Executive and Legislative branches.
Conclusion
We believe that ethical, transparent, permanent institutional dialogue based on facts, data, best practices and evidence, carried out between the various actors of civil society and public authorities, favors the continuous improvement of the business environment. This belief drives Seta in search of transformative, positive and impactful solutions for society as a whole.
