Seta offers integrated solutions in Government Intelligence and Communication 

We carry out detailed monitoring of the executive and legislative branches: bills, provisional measures, proposed amendments to the Constitution, draft legislative decrees, other legislative proposals, as well as monitoring plenary and thematic committee votes and discussions at public hearings. As well as actions by the federal government, including the drafting of public policies and the issuing of normative acts, such as decrees and ordinances that have a direct impact on clients' businesses.

The monitoring of topics of interest in the states and municipalities is carried out by Monitor Legislativo, a Seta company that specializes in identifying and prioritizing proposals.

This fast, interactive technological structure, fed by several hands to meet all our needs, is constantly being improved and has allowed us to expand the scope of our monitoring of legislative houses at all three levels of power. Today, our team monitors all the states, more than 400 municipalities and has the capacity to include any city of interest to our clients.

An Influence Map is a visual model that shows the people who influence and make decisions on an issue. We identify the main political, governmental and civil society actors who are connected around a given issue, discussion or interest, understanding their expertise, motivations, speeches and talking points.

To add to the government's intelligence strategy, we classified the priority audiences, the political profile of their relationship webs.

Structuring active citizenship campaigns, defending causes and rights with the aim of engaging stakeholders and influencing the creation of effective public policies that bring benefits to the issues debated.

We develop customized solutions for the professional structuring of RIG teams in corporations, looking at methods, routine management, metrics, KPIs, how to prepare story telling, talking points, one pagers (infographics, papers, etc.), leave behinds.

Changing a regulatory scenario, moving the pieces on the political chessboard, changing decrees, ordinances, laws and even the Constitution are all legitimate requests. For an organization to achieve these goals in an ethical, republican and transparent manner, the combination of government intelligence and communication is essential.

To overcome the obstacles, you need to send a clear message and thus sensitize different audiences and decision-makers. But before knocking on the door of an authority with a request in hand, however legitimate and in line with the public interest it may be, the most efficient way is to understand and improve communication processes and study the construction of meanings, understanding whether the message can have different interpretations. Noise generates crisis and that's everything you don't want in an environment of power.

We believe in positive solutions for both society and the public and private sectors. That's why we promote institutional dialog between these actors, based on facts and data, transparency, ethics and pragmatism.

We develop technical analyses of the trends that dominate the Brazilian political and regulatory agenda, combining the dedication of experienced experts in the national political universe, methodology applied to the legislative process, and an assessment of how the actors position themselves in the press and social networks. To do this, we invest in innovation and rely on data technology translated into probabilistic/predictive tools on the chances of legislative initiatives being converted into law.

We have developed our own methodology for crisis prevention and management, which uses techniques such as risk mapping, stakeholder classification and monitoring, driven by digital and artificial intelligence tools. Based on a prior diagnosis and analysis of the political scenario, action plans are developed with safe and effective protocols to avoid or minimize the impacts of the crisis and protect the client's reputation. All phases strictly follow the laws and regulations of the countries where Seta operates, protecting reputations and turning challenges into opportunities for building institutional dialog and identifying new opportunities for the client's business.

Presenting the company's or institution's cause to the authorities requires techniques that go beyond those acquired in media training. Being interviewed by the press or digital influencers is different from taking part in a public hearing, a ceremony in the Executive, a formal and technical meeting in the office of an authority or, which requires very fine-tuned specific skills, taking part in a parliamentary commission of inquiry as a witness or investigated.

We offer training for spokespeople on how to prepare for communication in an environment of power, to understand how the rites of political scenarios and the reception of authorities work.

Multi-channel institutional campaigns, targeted at themes that are influenced by the movement of pieces on the political board.

Data monitoring, including press and social media, is the basis for institutional and government relations strategy. In a joint effort, Seta and FSB Inteligência, our data department, work to generate relevant insights for guidance and decision-making. We rely on the most modern monitoring tools, including our own metrics to assess the relevance of topics under discussion in the press and on the networks. Our work is always guided by data.

Research and monitoring of topics under discussion, discussion and approval trends, stakeholder opinion. Nexus, FSB Holding's research and data intelligence company, is our partner in this endeavor and brings a methodological structure to add to the client's government intelligence and advocacy strategy.

Development of institutional and government relations projects on agendas related to socio-environmental and corporate governance issues. In partnership with Beon, a company in the FSB Holding ecosystem, we produce analyses of our clients' practices, risks, opportunities and impacts, as well as assessments of the socio-political scenario, which form the basis for formatting narratives and action plans for engagement with different players.